2 Objective Mindset

There's times when the client asks for something and it doesn't make the most sense, but in the end you have one objective to meet the clients need. I've approached many projects like this and seen minimal success in the products or services designed for. This "one objective" approach will keep a paycheck coming in, and ensure temporarily satisfied clients, but in the end this is playing it safe. As designers and as people in life do we actually only have one objective? Is "playing it safe" the sure way? I truly believe designing for a client or setting personal goals in life are no different. The boundaries are defined and you can choose to stay confined with-in comfort or stretch yourself outside the box. In stretching yourself to go outside the box you release the limitations set before you. It's usually in the times that we go beyond "the required" that we experience the most reward. Here's my challenge for you with personal goals, and dealing with tough bosses or clients. It's operate in the "2 objective mindset".
FIRST OBJECTIVE
• Meet the requirement - always present what was asked for at bare minimum.
SECOND OBJECTIVE
• Add value to the requirement - take the bare minimum and present an option that adds value. If you don't feel the requirement is strong enough then defeat it with added value, not just with opinion.
This applies personally and professionally. When you define the added value it motivates you and those you're trying to motivate. With a "2 objective mindset" it helps us not settle for just good enough in life. Let me know how you help motivate yourself to go beyond the comfort level or how you motivate clients/bosses to try something new.