I found a lesson to be learned in all the road signs on the freeway during my drive down to Houston yesterday. The thought behind those signs, and the purpose they serve are great reminders to designers and communicators.
Here's 3 principles they made me consider:
1. Clear Communication
Road signs provide clear communication and eliminate any confusion. Does your design or message clearly communicate, or cause confusion?
2. Guide the audience
Road signs are very intentional in guiding you even to the point of telling you exactly which lane and when you turn. With good design and communication the same applies and you have the ability to guide the audience where you want them to go.
3. Provide Purpose
It seems simple, but every sign has a purpose. In design their should be purpose/value to what you do. Choosing elements carefully and not filling a page just to fill it. The same is true with communication and being selective with the words we use.
This isn't really anything new for most designers or good communicators, but it was a simple reminder for me yesterday from something I see everyday.
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